Posted On: October 31, 2016, By: Rishu Kapoor522 Views
The rise of new technologies & subscriber expectations has raised challenges for operators, which can be addressed with the telecom management solutions.
The telecom industry is going through an evolution phase from traditional voice-oriented networks (2G & 3G) to pure IP networks (4G & beyond), across different parts of the world. At the same time, the industry is experiencing dwindling revenues and other challenges making it the most difficult times.
The challenges or issues faced by an operator can vary with region, but they have some common challenges which they should tackle in the future months or years. The challenges could be short-term or long-term issues which can include competition from other operators & OTT (Over-the-Top) players, reduced ARPU, price war, and subscriber churn, among others.
The telecom market is changing rapidly & operators must remain responsive in order to keep up with the pace. With that in mind, here’s a glance at some of the key challenges faced by the industry along with some strategies and telecom management solutions to address them:
Making data a priority: Today, customers value data services more than voice services. Even though telecom service providers may or may not own OTT services, they are still expected to deliver superior user experience and performance. The rise in OTT players has created new challenges for operators, cutting down on their additional revenue from the additional bandwidth demanded by users.
In order to deal with this, communication service providers must make a shift from the legacy voice-centric strategies to wireless data services. Along with this, operators should invest in higher data-carrying capacities, so as to ensure superior end-user services.
Monetizing new services: With the consumers’ ever-increasing demand for data-related services, telecom companies cannot afford to ignore OTT services, rather should start providing high-quality, value-added services. Lower time to market will allow communication service providers to remain at the forefront of innovation in the minds of consumers. With new technologies released relatively faster, the next big thing could be here next year, and not a decade.
Building a brand: Operators cannot grow with traditional “Me-too” services and offerings. They must differentiate themselves by understanding customers and their preferences with advanced business intelligence. The knowledge gathered should be used to create offerings and delivery models that customers desire. Another part of this is to add features that other service providers fail to deliver, such as enhanced performance, exclusive content, and uptime.
Controlling costs: New services are rolling out with rapid technological changes taking place. Operators need to adopt measures to control the operational costs, so as to save enough for future investments. Here, developing scalable services can help manage future costs, allowing operators to react rapidly to market changes. Additionally, deploying sophisticated solutions like device management solutions for telecom can help reduce support costs.
Mobile Internet and big data will create tremendous opportunities for telecom operators. The mobile internet is expected to boom more in the coming years and operators will share the future profit from this market. Communication service providers should deploy the right telecom management solutions to enhance customer loyalty and build a better brand value.